Tom Robin, Senior Account Manager – Marketing, The Children’s Society champions the use of InBrand^® Software

With brand management being crucial to The Children’s Society to maintain the brand and help with consistency and effective communications to their different audiences, Tom Robin, Senior Account  Manager – Marketing, explored the software marketplace for such a tool, and successfully found and implemented InBrand^® Software – a web-based brand management software tool.

Robin said: “The Children’s Society works across the country in 74 different projects and in over 80 shops. We needed a communications package, which would appeal to different audiences and maintain our brand. InBrand^® Software is a cost-effective solution for us as it gives staff a template system so that we have branded communications.”

InBrand^® Software not only provides consistency of communications with a solution for good design but, with a year on year comparison, The Children’s Society have also saved money by using this product.

Clive Webster, Managing Director of InBrand^® Software, said: “Use of InBrand^® Software by The Children’s Society shows how useful this software can be for the charities to ensure brand consistency. The software is beneficial for those charities with multiple sites or branches and it is easy to use with support and training for staff.  It has allowed The Children’s Society to create sophisticated communications such as banners, advertisements and specific regional project materials, whilst at the same time protecting the brand”.

InBrand^® Software Limited is “flexible to ideas with a good partnership approach. They listen to ideas and have considered on-going improvements for us” says Robin.

InBrand^® Software was launched four years ago by Chris Quarton, Director and Clive Webster, MD with offices in the north and the south.  “Our software is certainly beneficial to charities” says Quarton: “Brand management is so important for the charity sector and this software provides an easy to use, quick and cost effective solution”.

Meteor Parking Ltd Monday 17 September 2007 Meteor Parking Ltd part of the Go-Ahead Group of companies; Meteor owns such well know brands as Pink Elephant, E-Parking etc. Their business is focused on providing a range of connecting services for Airports, Railways, and other parking facilities. The company took on their InBrand^® system to deliver their new and existing brands marketing collateral, and in particular the facilities the system offers users in the creation and developing of a broad range of client presentations documents both printed and electronic. S J Berwin LLP Sunday 15 July 2007 SJ Berwin LLP the pan-European law firm with offices in Berlin, Brussels, Frankfurt, London, Madrid, Milan, Munich, Paris and Turin, have recently placed an an order for their InBrand^® system which will allow them many efficiencies in branded marketing delivery. The Children’s Society Wednesday 20 June 2007 The Children’s Society, who have recently re-defined their brand identity have placed an order for an InBrand^® system which will deliver branded communication across their organisation. Those who would like more detailed information please contact the Southern Office News desk on 01483 266500. Absolute Advantage Ltd to distribute InBrand^® Software Monday 08 January 2007 Bath, UK - Jan 8, 2007Absolute Advantage Ltd. have been appointed as distributors for InBrand^®© software, serving the vertical market of the Broadcast Industry. InBrand^® is designed to simplify the process of producing Marketing materials, and to allow companies to deliver “on message”

InBrand^® is a Web Based Brand Management Delivery System

The system provides organisations with a central location for all marketing collateral. Users have the ability, according to their access rights, to create, edit and order new materials. The system offers significant cost savings and provides an effective solution for all marketing and communication needs by delivering correctly branded items centrally, locally, nationally or internationally.

Commenting on InBrand^®, Phil Rutter, Senior Associate, Absolute Advantage Ltd., said, “I first came into contact with InBrand^® when I was at Vistek. At the time we were struggling to keep track of all the marketing collateral we were producing, and I recognised that InBrand^® would resolve those difficulties. I’d looked at other systems, but none offered the flexibility and capacity of InBrand^®. I’m sure many companies in the Television Industry will benefit from this technology.”

Chris Quarton, Chairman, InBrand^® Software Ltd., said, “We’re delighted that Absolute Advantage are going to introduce InBrand^® to this market. Their experience and knowledge of the marketing process for Broadcast Equipment & Services is second to none, and they bring significant added value to our product.”

About Absolute Advantage Ltd

Absolute Advantage Ltd. is a privately owned company, operating internationally. It offers a wide range of consultancy services to the Broadcast Equipment Manufacturing Industry.

Website: http://www.absoluteadvantage.tv